[ 張遠梁 ]——(2003-9-4) / 已閱24557次

[29] 蔡新春、黃壽德主編：《現代市場營銷》，第210頁，中山大學出版社，2000年第2版。
[30] 魏賢君：《公共形象:營銷戰略的左膀右臂》，載《經濟師》，2002年第10期。
[31]人情味指數是西方衡量新聞是否受大眾歡迎的重要標準之一，是否可以在司法執法過程中引入這個指數來衡量社會效果？此問題有待進一步探討。
[32] 國家檢察官學院徐赫喃：《儒法傳統與執法理念》。

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Production Marketing and the Public Image of the Law of China
Abstract : the public image of the law is very similar with the product’s image in the Marketing. The masses’ knowledge of the law is the same as the consumers’ appreciation to some product, so the consumers’ impression of the product has deep impact to the selling. Also, the law’s image has direct relation to the law’s force in the public. The law is a tool with which the masses protect own legal right from damaging. As a tool, the law should be accepted and mastered by the masses, but not only belong to the justicers, the inquisitors, the lawyers or the professors who are called “the people of the law”. On the other hand, the forcible law’s public image has direct impact on the effect of the law’s execution. Only the law that can convulse people’s heart can make them sincerely convinced. Researching the law’s image from the method of the Marketting, can also be a approach to the reform of the judicature of China.
Key Words : Marketing；Production；The law of China；Public image

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